Get your business out of the fact box and into the feature!
This workshop reveals what journalists, editors and bloggers are actually looking for when they visit on a press trip — and what makes the difference between a mention and a feature.
Too many operators miss easy opportunities sitting right under their noses. Megan’s training helps you understand what media need, and gives you the behind-the-scenes view that lets you be the rock star you know your destination or brand can be.
What we cover
- Writing press releases that get opened
- Planning a press trip, and what editors, freelancers and bloggers each need to write a great story
- Should you cover a meal, room or activity for the journalist and their partner?
- Developing ongoing relationships for long-term access to that journalist and publication
- How to go from media wilderness to media darling
- Quick tips for hosting the Chinese market
It is designed for anyone who has face-to-face dealings with the media.
Be brilliant, be you
Megan has worked as a travel journalist for twenty-six years and has been blogging since 2006. She has hosted media on fam trips and been hosted hundreds of times herself, which gives her a thorough understanding of what a writer and an editor need in order to build a great story.
In this workshop she helps you find what is genuinely distinctive about your business, and presents strategies for making a writer fall in love with it. She has run the session in the Philippines, the United States and New Zealand — with one hotel contacting her afterwards to say they had made the front page of the newspaper’s business section thanks to her advice.
What they said
Megan’s workshop on hosting global press was exceptional! She has a wealth of insight on what makes public relations professionals even better at their job of destination storytelling. Her engaging presentation style is a mix of facts, real life experiences and humor.
Danielle Cohn, Former VP Marketing Communications, Philadelphia CVB
Megan’s training was invaluable for our partner businesses. Hotels, restaurants, attractions and wineries learned how to best approach and work with incoming travel writers.
Tim Zahner, Chief Marketing Officer, Sonoma County Tourism