Grow a blog into a business, or use a blog to grow your business.
Plenty of business owners know they should be blogging, but have no idea where to begin, how much time and resource to put behind it, or what the return will actually be.
We have all heard that content is king. It is. But most businesses still aren’t using content to market themselves anywhere near as effectively as they could — they are still leaning on traditional advertising and banner ads.
A blog on your website is quite possibly the most cost-effective way of not only advertising, but of positioning yourself as an authority in your field and building a loyal group of people who love your product and tell others about it.
Is it possible to make money blogging?
Yes. This half-day master class has been honed over 20 years of blogging and years of running these classes in New Zealand, the United States and the Pacific.
What we cover
- How to create content that works
- How to define your unique voice
- The importance of your niche
- Positioning yourself as an authority and thought leader
- How often you should be publishing
- How to use images cleverly
- How to use crowd sourcing so effectively you aren’t writing a post every day
- How to use keywords to attract search engines
- How to promote your content on social media — and which platforms not to bother with
- How to work with brands
- The income streams your blog can create
- The basic dos and don’ts of successful blogging
We also do blog writing exercises, so you leave with a couple of new posts ready to go.
What they said
I came across your website while searching for tips on how to start blogging. I had so many ideas in my mind, but I lacked direction and I needed a starting point. During the first half of the class, while we were asked to come up with five titles, I struggled. By the end of the class I had written down 24 titles — 24 topics for my future blogging.
Fai Kanno
Megan combines boundless enthusiasm and infinite wisdom to deliver an enjoyable, practical workshop that will cure the most stubborn case of writer’s block.
Nadine Maffre, Marketing Coordinator, Miles South Pacific
Book a class
Available as an in-house session for your team, or one-on-one. Get in touch for dates and pricing.