In a sea of content creators, you need to stand out.
With millions of content creators out there, delivering great results on a brand collaboration matters more than ever.
How to deliver serious ROI for brands
Turns scrollers into email subscribers with this creative collab training.
Megan has been a travel blogger since 2006 — before social media — and created her own travel blog, bloggeratlarge.com, in 2009, at the start of the GFC. Back then destinations, accommodation providers, attractions and activity operators had no idea what blogging could do for them.
Now creators and influencers are everywhere. So how does a brand know who will deliver the best results — and how does a creator make sure they actually do?
This session, designed for content creators, brand marketing teams and PRs, walks through a full content campaign that includes a contest to capture email addresses, so the results deliver a whole extra layer of value to the client.
You will learn how to set the campaign up, what kinds of prizes work, how to keep the post evergreen after the contest closes, and — most importantly — how to phrase the questions to reach a 70% opt-in rate of readers subscribing to the brand’s newsletter.
So when you report your results, you are not just handing over reach. You might be handing over a thousand new newsletter subscribers the brand gets to keep.
What they said
Megan encouraged us to include a competition for a hotel stay and this clearly increased the reach and connection with readers. We gained over 1300 new subscribers to our database, and have since very successfully continued direct marketing to that specific group. I am very pleased with the result, and equally with the ease of the process to get there.
Michael Shah, Director of Sales & Marketing, Cordis Auckland
The blog post captured our properties perfectly, and highlighted the selling points but also a few quirky details! We were really pleased with the results, and saw a marked increase in traffic to our Facebook page in the week following the post. I really appreciated the way that you were able to understand our business and our target market — you got it spot on!
Miranda Plummer, Managing Director, Be My Guest, Waiheke Island